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Non-Drying and Refreshing!
Best cleanser Iβve used! This cleanser is great! It doesn't dry out your skin and leaves it feeling clean and fresh. Even my partner uses it π
Reagan D

What's Inside?

Apple Fruit Extract
The Antioxidant All-Star. Loaded with Vitamin C and Polyphenols to protect against aging and environmental damage.

Hyaluronic Acid
The Ultimate Moisture Magnet. It holds 1000x its weight in water. Hydrates deeply while cleansing without drying.

Avocado Oil
Your Skin Barrier's Best Friend. Rich in Vitamins A, D, E and fatty acids to nourish, protect, and calm sensitive skin.

Coconut Water
Nature's Refresh Button. Packed with minerals and electrolytes to hydrate, balance, and revitalize your skin instantly.

Who It's For
Normal, oily, and combination skin types. Perfect for anyone who wants a fresh foam cleanse without tightness or dryness.
When to Use
Morning and night as your first cleansing step. Great for waking up skin, post-workout refreshes, or double cleansing.
How to Use
Pump once or twice, lather with water, massage onto damp skin, rinse with lukewarm water, and pat dry. Follow with regular routine.
Real Talk
Skin feels clean, fresh, and balanced immediately. Regular use keeps skin hydrated, pores clear, and complexion balanced.
FAQs
How is this different from the Every Day Cream Cleanser?
Great question! The Cream Cleanser has a rich, creamy texture and is ideal for dry, normal, and combination skin. It's especially good at removing heavy makeup and feels more nourishing. The Foaming Cleanser has a light, fluffy foam and is better for normal, oily, and combination skin types who prefer that fresh, squeaky-clean feeling without the dryness. Both are gentle and effective, just different textures and experiences.
Will this cleanser dry out my skin?
Nope! Unlike traditional foaming cleansers that can be super drying, this one is formulated with hyaluronic acid, avocado oil, and glycerin to keep your skin hydrated while it cleanses. The plant-based cleansers are much gentler than harsh sulfates like SLS, so you get that satisfying foam without the tight, stripped feeling.
Can I use this if I have oily skin?
Absolutely. This cleanser is perfect for oily and combination skin types. It effectively removes excess oil and leaves your skin feeling fresh and balanced without over-stripping, which can actually cause your skin to produce more oil. The lightweight formula won't clog pores or feel heavy on your skin.
Will this remove makeup and sunscreen?
Yes! This foaming cleanser is effective at removing light to medium makeup and sunscreen. For heavy or waterproof makeup, you might want to use a makeup remover or cleansing oil first, then follow with this cleanser (aka double cleansing). For everyday makeup and sunscreen, this cleanser does the job beautifully.
Can I use this on sensitive skin?
Yes! The formula is 99% naturally derived and uses gentle, plant-based cleansers. However, everyone's skin is different, so we always recommend doing a patch test first if you have very sensitive or reactive skin. If you're prone to sensitivity, start by using it once a day and see how your skin responds.
How long will one bottle last?
With daily use (morning and night), most people get about 2-3 months out of one bottle. Since you only need one to two pumps per use, it lasts quite a while.
Should I use this morning or night?
Both! This cleanser is gentle enough for twice-daily use. Many people love it in the morning to wake up their skin and wash away overnight oils, and again at night to remove makeup, sunscreen, and the day's grime. If you prefer to use it just once a day, evening is best for removing everything your skin has collected throughout the day.
Do I need to use a toner after this cleanser?
Not necessarily. This cleanser leaves your skin balanced and hydrated, so you don't need a toner to restore pH balance. But if you love using toner as part of your routine, go for it! Just make sure it's alcohol-free and gentle.
Is this product vegan and cruelty-free?
100%. Like all Goodness products, Be Fresh Foaming Cleanser is completely vegan and cruelty-free. No animal testing, ever. Proudly made in New Zealand to the highest clean beauty standards. We're proud to meet New Zealand's high standards for clean, vegan skincare. As with any product, patch test first and use as directed.
Can I use this while pregnant or breastfeeding?
This cleanser contains gentle, naturally derived ingredients that are generally considered safe during pregnancy and breastfeeding. However, we always recommend checking with your healthcare provider before introducing new products to your routine.

FAQs
How is this different from the Every Day Cream Cleanser?
Great question! The Cream Cleanser has a rich, creamy texture and is ideal for dry, normal, and combination skin. It's especially good at removing heavy makeup and feels more nourishing. The Foaming Cleanser has a light, fluffy foam and is better for normal, oily, and combination skin types who prefer that fresh, squeaky-clean feeling without the dryness. Both are gentle and effective, just different textures and experiences.
Will this cleanser dry out my skin?
Nope! Unlike traditional foaming cleansers that can be super drying, this one is formulated with Hyaluronic Acid, Avocado Oil, and Glycerin to keep your skin hydrated while it cleanses. The plant-based cleansers are much gentler than harsh sulfates like SLS, so you get that satisfying foam without the tight, stripped feeling.
Can I use this if I have oily skin?
Absolutely. This cleanser is perfect for oily and combination skin types. It effectively removes excess oil and leaves your skin feeling fresh and balanced without over-stripping, which can actually cause your skin to produce more oil. The lightweight formula won't clog pores or feel heavy on your skin.
Will this remove makeup and sunscreen?
Yes! This foaming cleanser is effective at removing light to medium makeup and sunscreen. For heavy or waterproof makeup, you might want to use a makeup remover or cleansing oil first, then follow with this cleanser (aka double cleansing). For everyday makeup and sunscreen, this cleanser does the job beautifully.
Can I use this on sensitive skin?
Yes! The formula is 99% naturally derived and uses gentle, plant-based cleansers. However, everyone's skin is different, so we always recommend doing a patch test first if you have very sensitive or reactive skin. If you're prone to sensitivity, start by using it once a day and see how your skin responds.
Do I need to use a toner after this cleanser?
Not necessarily. This cleanser leaves your skin balanced and hydrated, so you don't need a toner to restore pH balance. But if you love using toner as part of your routine, go for it! Just make sure it's alcohol-free and gentle.
Is this product vegan and cruelty-free?
100%. Like all Goodness products, Be Fresh Foaming Cleanser is completely vegan and cruelty-free. No animal testing, ever. Proudly made in New Zealand to the highest clean beauty standards. We're proud to meet New Zealand's high standards for clean, vegan skincare. As with any product, patch test first and use as directed.
Can I use this while pregnant or breastfeeding?
This cleanser contains gentle, naturally derived ingredients that are generally considered safe during pregnancy and breastfeeding. However, we always recommend checking with your healthcare provider before introducing new products to your routine.

The Goodness Difference
From New Zealand with love: We craft clean, vegan skincare using natural plant actives and better choice packaging. Because looking good should feel good too - for your skin and the planet.



