Hey Beautiful! This is Goodness 👋
We totally get it - you want skincare that's clean, effective, and honest about what it can do. Think vegan plant-powered, zero drama ingredients, and formulas crafted to the kind of sky-high standards New Zealand is known for.
It all started in 2002...
Picture this: One innovative Kiwi woman is standing in her local supermarket, scanning the shelves for natural, vegan, skincare that won't mess with her skin. Plot twist? There was literally nothing. Just shelves full of products packed with questionable ingredients and zero transparency.
So, what did she do? What any good Kiwi would do - she said "Right, I'll do it myself then."
And just like that, Goodness was born! ✨
Because sometimes the best skincare comes from someone who's just as
fed up with the beauty industry's nonsense as you are.
The 2021 Glow-Up
Fast forward to 2021, and we asked ourselves: What if we could make great skincare even better? So we did. Cleaner ingredients, better choice packaging, results that show up - we reimagined everything because you deserve nothing less.
Here's what changed:
🐇
100% vegan & cruelty-free (our furry friends said thanks)
🌿
Even cleaner formulas with plant powered ingredients that slap
♻️
Better choice packaging because the planet is our BFF too
✨
More effective results that make your skin look like it just had its best day ever
What Makes Us Different? (Scout's honor)
Clean Beauty That Actually Makes Sense
We keep it simple: the very best naturally derived ingredients, plant actives that work overtime, and zero sketchy chemicals. No harsh sulfates, parabens, silicones, or mineral oil hiding in our formulas. Just pure, honest ingredients.
Translation: Clean formulas that don't compromise on results.
100% Vegan & Cruelty-Free Always
We've never tested on animals, and neither do our suppliers. Goodness looks after you, the planet, and all our furry friends. It's giving ethical skincare energy, and we're here for it.
Proudly Made in New Zealand
All our products are crafted in our GMP-certified facility in Christchurch, New Zealand. That means every single formula meets the kind of high standards that New Zealand is famous for - pure, clean, and no cutting corners.
Fun fact: New Zealand has some of the highest beauty standards in the world, so you know we're not playing around.
Sustainability with Style
We're not just talking the talk - we're actively working toward a cleaner future. From better choice packaging to sustainable ingredient sourcing, we're making moves that matter. Because good skincare shouldn't cost the earth (literally).
Real Talk: Your Skin Absorbs Everything
Here's the tea: Your skin can absorb up to 60% of what you put on it. That's basically your skincare becoming part of you. Which is why we're so intentional about ingredients - no parabens, harsh sulfates, mineral oil, or silicones. We use natural or naturally-derived fragrances, safe preservatives to keep things fresh.
Translation: We're picky about what touches your skin, so you don't have to stress about it.
Think of it as a daily vitamin stack for your face.
The Goodness Promise 🔒
Here's the deal - we'll keep it real. No hiding ingredients, no overpromising results, just honest formulas that help you get that confident, bouncy skin feeling. And yes, everything meets those strict New Zealand quality standards we're pretty proud of.
Because skincare should be fun, effective, and honest.
From New Zealand, With Love 💗
Skincare beginner or seasoned pro? We see you. Our thing is making great skin simple - no overwhelming routines, no wild promises, just clean formulas that help you wake up feeling like the best version of yourself.
Ready to upgrade your skincare game? Ready for that NZ-fresh glow?
P.S. Every single product is designed to work on all skin types because good skincare should be universal, just like kindness. That's the New Zealand way.